Here are some more interesting facts and statistics to help:
- A vehicle wrap is the most effective form of advertising in the market today. One car wrap garners between 30,000 and 70,000 views per day. 
-It is a competitive environment and it isn't easy to create customer awareness by using simple, traditional advertising. You have to be anything-but-ordinary to be seen in today's marketplace. If you want your brand to be recognized and be at the top of your client's mind when they are in need of your product or services, you must create a lasting impression.
-Car wraps boast the lowest cost-per-impression rate compared to any other form of advertising media and are not only affordable for large brands that elect to use vehicle wraps as a core advertising strategy, but also for small and medium-sized businesses 24/7.

 -Check out the vehicle wrap statistics below from the Outdoor Advertising Association of America:
Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. 
-More than 95% of Americans are reached by media targeting vehicle drivers and passengers. 
-The average American has traveled 15 hours on the road in the past 7 days. 
-One vehicle wrap can generate between 30,000 - 70,000 impressions daily. 
-Federal Highway Administration study projects a significant increase in the amount of time spent in personal vehicles 
-Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising. 
Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent representing 19% (as of 2003). The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year. 
80% of Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past week. Don't forget the walkers and foot traffic!

How much does a Vinyl Wrap Cost?

 There are 5 main factors to take into account when determining the cost of a wrap. 

​1. Square footage - Wraps are quoted at a per square foot rate.

2. Complication of install - Although some installations may use less material, the time and labor needed to complete the install can vary.

    for example: wrapping a wall or trailer has less curves, contours and compound surfaces than a car bumper or hood. 

3. Type of Material - Some materials are cheaper than others, but you get what you pay for. The lifespan of the wrap or conformability may be significantly different than a High Performance Material and therefore may not keep its adhesion if stretched or stressed, and could also cost significantly more to install and/or remove because of the amount of labor involved. 

4. Design - Be sure to account for the cost of design if wanting a Commercial Graphic Wrap or adding graphics or effects to a Custom Color Change Wrap and would like to see a render or proof before completion of the project.

5. Preparation - The vehicle or surface needs to be free of dirt, wax and other contaminates before applying a wrap. In many cases trailers, box trucks and other commercial vehicles the paint can be oxidized and must be restored to a smooth surface before installation.  

Will Vinyl Wrapping my vehicle hurt the paint job? 

No. In fact, a wrap offers an additional layer of protection from regular road wear, pollution and UV damage. Not only does it protect your paint but it preserves it. The paint job  will look exactly like it did the day it was wrapped.

This is not the case when wrapping all surfaces. Some paint on walls may detach when a wall wrap is removed.  

How long will the Vinyl Wrap last? 

Most manufacturers boast outdoor life of 3-5 years with the ability to remove the wrap as spec'd.  It is usually wise to remove and replace your wrap every 3 - 4 years.

There are some variables to consider - UV Damage will cause fading and failure to the life span of the wrap.  If the wrap is outdoors with no protection from the sun it will deteriorate much quicker than the suggested life span.  We suggest keeping your wrap in the shade or under cover from the sun if at all possible to maximize the life of the wrap.  


How do I care for my Vinyl Wrap? 

The Sun's UV Rays are the most damaging to a wrap. Keep it in the shade if at all possible when not using your vehicle. 

Keep the wrap clean and free of pollutants. Rain+City Pollution+UV Rays create an acidic value which shortens the life span of any wrap or paint job. 

Use regular soap and water to wash your wrap just as you did with your vehicle before. 

Avoid using wax on satin and matte finishes, though it is ok to use on a gloss finish.

There are also a number of Wrap Care products available on the market specific to the different types of wrap material.  

How long will it take to  Vinyl Wrap my vehicle?

Most wraps take between 2-5 days depending on the complexity of the wrap and the square footage of the project.

5024 Departure Dr., Suite I

Raleigh, NC 27616


Wrap It Up Raleigh